Case Study #1:
Thomas More College
The Admissions department at Thomas More hired our company to improve their recruiting process and enrollment numbers. We used targeted marketing to boost the results for their candidate search.
Our plan was to design a microsite and email campaigns, paired with a targeted list of candidates based on testing scores and general activities that aligned with the school. (Example: Pushing the athletic imagery for prospective students who were currently active athletes, etc.)
Each student would have a custom experience with content tailored to their interests.
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Proxima Nova Light
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Georgia
My Contribution:
Front-End Design of the Microsite
I started by browsing their current digital footprint to determine the design aesthetic, branding and general message. They had recently shared a new Welcome video that deserved priority on the page and had a few quality photos of actual students.
After quickly creating a loose plan with this information,
I built a flat in Photoshop for approval and continued building a library of options for photos and correlating copy that could be interchanged based on the interests of each prospective student.
Additional work created for this employer:
Web Design: ( pg 1 - pg 2 )
